The major world competition exclusively devoted to packaging design, Pentawards 2010, will be judged by an international jury (from Europe, the Americas and Asia-Pacific) comprised of eminent marketing specialists and designers:

Michael Aidan – Danone Waters – Paris – France
Stanley Church – Wallace Church – New York, NY – USA
Mark Cowan – Cowan Group – Melbourne – Australia
Bruce Duckworth – Turner Duckworth London & San Francisco – UK/US
Martin Grimer – Blue Marlin – London – UK
André Hindersson – Silver – Stockholm – Sweden
Brian Houck – The Dial Corporation (Henkel) – Scottsdale, AZ – USA
Yoji Nobuto – Shiseido – Tokyo – Japan
Adrian Pierini – Pierini Partners – Buenos Aires – Argentina
Olof ten Hoorn – Design Bridge Amsterdam – Holland
Jennifer Tsai – Proad Identity – Taipei – Taiwan
Yuan Zong Lei – Jahwa Group – Shanghai – China

The jury will be chaired by Gerard Caron, founder of Carre Noir (France) and publisher of the site www.admirabledesign.com
The jury will give out five types of awards: Bronze, Silver, Gold, Platinum and Diamond Pentawards.
In order to judge comparable creations, the presented works will be grouped in five major categories and more than 40 sub-categories.
The Pentawards ceremony will be presented on 4 October 2010 in the European Pavilion of the Expo Shanghai 2010.


Call for entries: Registration will be open online from April 5 to May 21, 2010 for all packaging, or line of packaging, created or placed on the market since January 1, 2009, anywhere in the world.

Entry fee per creation submitted in a category:

Early Bird: April 5–16, 2010 – €150

Full registration: April 17-May 14, 2010 – €195

Last chance – May 15-21, 2010 – €225

The entry form can be downloaded at: www.pentaward.com/media/51849/user%20guide%20en.pdf